Right to privacy

Advantio complies with GDPR in all data processing activities. We value your privacy and we do not gather any personal information that you don’t consent to sharing with us. We only collect information required for us to deliver you the best service and excellent support our customers have come to expect.

We never publish, share or sell your information without your explicit consent. Any personal data that is shared with Advantio will be treated with the highest standard of security and confidentiality.


Information we collect

We may collect personal data when you interact with our website, for example when you download a whitepaper or complete a contact form. When doing so, we request your consent and we will inform you what this consent covers. We might use the information we collect in the following ways:

  • To personalise your experience on our website
  • To improve our website
  • To connect you with the right contacts at Advantio, answer your questions or complete your requests
  • To send relevant emails


How we collect information

We use Google Analytics, Search Console as well as HubSpot to help analyse how users navigate and interact with our website. The tools use cookies to collect standard Internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the website (including your IP address) is transmitted to Google and HubSpot. This information is then used to evaluate visitors’ use of the website and to compile statistical reports on website activity.

The personal information we gather through contact forms is stored in our secure HubSpot Customer Relationship Management (CRM) system. We don’t collect sensitive data such as payment details in our CRM. We use cookies to optimise your experience on your website. If you prefer to turn off cookies, you can do so with the instructions on this page. http://www.wikihow.com/Disable-Cookies.


How long do we store information?

We keep data from contacts who have opted in to receiving our marketing information until they revert that opt-in or until they haven't engaged with Advantio content, such as the website, emails or our colleagues, for 2 years.

We value our blog subscribers and we will not unsubscribe followers providing they regularly visit our website and engage with our content. We do not want to unsubscribe any of our followers from our blog or marketing updates unless they do so themselves.

Advantio is required to store payment card (PCI) data on our customers for at least 3 years with a maximum time limit of 10 years and one month. More detailed information can be made available to you through your account manager.


Third party information sharing

Advantio will not use information in ways other than defined in this privacy statement. We will never sell, trade or otherwise share your personal data, anonymised or otherwise, without your consent. This does not include trusted third parties or processors we leverage in our day to day business practices. These trusted partners may be agencies or software providers.

According to the article 29 of the GDPR, we only work with GDPR compliant processors and joint controllers. It may occur that we must release personally identifiable information (PII) to European government bodies where there is a mandatory legal requirement to do so. Personally identifiable information includes information which can be used to identify you. Examples of personally identifiable information are your name, email address, your address and phone number.


Unsubscribe and the right to be forgotten

It is easy and straightforward to unsubscribe from our emails any time you wish. We include detailed unsubscribe instructions at the bottom of each email. Alternatively, please complete the contact us form with a note and we will adhere to your request. In accordance with European law you have the right to see what data we have collected, and you have the right to request removal of this data, simply email Andrea Raeli, our senior consultant in charge of all privacy related matters: privacy@advantio.com


Consent and changes

By using this website, you consent to our website’s privacy policy. Any updates to the privacy policy will be reflected on this page. This page has been last updated in January 2019.