A study published by Forrester at the beginning of 2015 shows incredible growth of the SaaS market. $106 billion is the revenue expected for 2016, 21% more than the projected revenue for 2015. (source)


Other agencies have spent time looking at trends in the cloud business, as well as the financial aspects of it. For instance, a research from Centaur Partners (source) explains that:

“SaaS and cloud-based business application services revenue will grow from $13.5B in 2011 to$32.8B in 2016, at a CAGR (Compound Annual Growth Rate) of 19.5%”

Cisco states that (source):

“by 2018, more than three quarters (78 percent) of workloads will be processed by cloud data centers; 22 percent will be processed by traditional data centers”

thanks to the

“faster delivery of services and data, increased application performance, and improved operational efficiencies.”


The Global State of Information Security Survey 2015, from PWC, points out that “55% of organizations across industries and across the world now use some form of cloud computing” (source).

Many different entities can benefit from cloud based applications and should keep the above numbers in mind.

Software companies are going to have a lot of work to do in the coming years. Developers who specialise in these kinds of projects will not struggle to find a job. Organisations that choose to adopt SaaS solutions as part of their business tools will have a wider range of applications to choose from to fulfill an increasing amount of business objectives.

On the other hand, companies who decide to break into the market with their own SaaS solution(s), are going to face tough competition. but they are most likely going to move their business to the next level.

Don’t forget data protection when you develop a cloud based product.

One of the main worries for companies that are thinking about adopting cloud-enabled solutions is SaaS data protection. The rise of security standards and data protection laws puts a lot of pressure on decision makers and while most of the executives are wondering if their data would be secure within a cloud based service, the companies that provide SaaS type of products are required to implement sophisticated security capabilities.

Most SaaS solutions are not in line with security requirements.

The threat landscape is extremely complex. Attacks from cyber criminals are growing in number and complexity, putting the future of companies in serious risk. Attacks, and the consequent leak of customers data, can easily lead to a loss of trust from customers, and affect the lead generation potential of any organisation.

But most of all, a lack of proper security controls will result in an increased probability of cyber criminals being able to infiltrate the organisation and gain access to key information such as customer data. Beware that certain security flaws may affect your organisation for long time before being discovered, as it may take months or even years to identify a breach.

Cloud computing has reached an incredible level of quality, from a performance point of view.

Cloud based platforms can be a game changer for organisations that choose to adopt them, but these applications can influence the evolution of cyber security businesses too. The high-speed connectivity of SaaS with data centers placed anywhere in the world, their scalability, elasticity and high performance are just some of the main reasons why modern cloud platforms can make it easy to implement a higher level of security. Ensure that you make good use of it.

Build secure SaaS solutions

Do not forget to factor in all of the security requirements that will be expected by your clients. Make sure that your software architects and developers are trained on the best practices of the Secure Software Development Life Cycle (SSDLC) and that your infrastructure is built with security in mind.

Your clients and their decision makers will ask questions about the protection of their own and their customers’ data.

Make sure you have the right answers to win their trust and do not forget that new regulations impose strict measures on businesses when it comes to protecting their customers’ data (Data Protection Laws).

Your company can grow stronger if IT Security issues are kept distant, which can only be done by raising the security knowledge and experience of your team.

Igor Mancini

Written by Igor Mancini

Marketing Director at Advantio. The articles published in the Advantio Blog have the goal of supporting our mission: making IT Security simple for everyone.

My intention is to discuss IT Security related topics with the eyes of a non technical person, speaking a simple language and trying to show to the readers the benefit of IT Security best practices.